facebook advertisement

In a nutshell, Facebook advertisement helps you as a business owner to increase ad visibility, where you can take advantage of Facebook’s large user base to create awareness of your business, consequently optimizing business goals and future campaigns.

The old saying goes thus, “Punctuality is the soul of business.” I do not object, but you see a business without advertisement, as alluded by Steuart Henderson Britt, could be compared to winking at a girl in the dark. Indeed, you are well aware of what you’re doing but no one else does.

You can’t claim to be in a business with the intent of growth and not think “advertisement.” So, before you quit this page, let me introduce you to an emerging (more than emerging) verve of advertisement – Facebook advertisement.

What is Facebook Advertisement?

Facebook seconds YouTube in the rate of time users spend on social media. In specific, Facebook users spend an average of 35 minutes a day on the platform. The time Facebook’s average 2.85 billion monthly active users spend on the network is the reason behind the ever-increasing business investment in Facebook ads.

Facebook has since established itself as the leading network in social media advertising; a feat made possible owing to its increasing user base and most precise audience targeting options. A claim that 96% of social media marketers support; they claim that of all social media advertising platforms, Facebook is the most rewarding.

Why Choose Facebook Advertisement for your Business?

An essential factor in creating an effective advertising plan is your target market. I mean it’s futile to advertise a product for fertility enhancement, for instance, to college students. Now, you see the technology of creating ads that land on pages of the target audience is the upper hand you get with Facebook advertisement.

Because Facebook collects various user data, it’s able to target your specific customers, making it the obvious choice for most marketers and business owners to run their advertisements.

A reason for your advertisement is large crowd awareness. Facebook boasts of a growing user base with currently over 2 billion monthly users of diverse age, location, interests, gender, demographics, and much more. With Facebook’s Audience Insights, you can also target down your target audience from this crowd of users.

Facebook Ads or Google Ads?

Google is undoubtedly the world’s largest search engine; therefore, its ads get a lot more search traffic, and many businesses have chosen to tap into this vast search traffic. But what makes Facebook advertisements unique?

Facebook ads have better targeting options, which you can use to attract new customers and lure back lost customers. Unlike Google ads, you don’t need to stress about the right keywords. More so, Facebook ads provide multiple ad formats that suit each diversity of its mass audience.

Simple ways to Set Up your Facebook Advertisement

Although Facebook offers various options and placements for their ads, they can all be classified into:

  1. Ads: your actual ads created from your ad sets
  2. Ad sets: which you can use to target a specific audience with unique characteristics
  3. Campaigns: where you house all your assets

Here are simple steps to create and run your Facebook ads:

  • Create a Facebook Ads Manager account
  • Create an ad using Facebook Ads Manager
  • Choose an adjective; then your audience
  • Set your budget
  • Set up your ad and you’re a-go

In addition, you’ll want to monitor your ad’s performance metrics to see how you’re doing.

Note that each step may not be as simple as the header claimed, but go through them with patience and grit. On the other hand, you can hire assistance.

Comments are closed.